In 1948, Oliver Talley planted rows of various vegetables in the Arroyo Grande Valley, in south San Luis Obispo County. Some of his crops included broccoli, beans, cauliflower, peppers and tomatoes. He focused on quality in all aspects of his business, including relationships with his suppliers, employees and the shippers who handled his produce.
Oliver built his business from the ground up. In 1966, he and his sons Don and Kenneth purchased the family’s first parcel of farmland. Throughout the next decade, the family bought more land, built the first cooler, and started shipping vegetables.
After Kenneth died in 1976, Oliver retired and named Don Talley president of Talley Farms, where he served in that role until 2006. Don and his wife Rosemary guided Talley Farms through a remarkable period of growth and innovation while reinforcing the company’s reputation for high quality. Don focused on farming and new ventures, while Rosemary oversaw sales and administration and developed a highly successful marketing program for the company’s produce.
Today, Talley Farms is a diversified family-owned farming company that grows, packs, and ships a variety of vegetables. Additionally, the company grows wine grapes, lemons and avocados.